Shrek the Third, Donkey and Puss in Boots triumphed once again but this time for their involvement in our promotional campaign to encourage water customers in the South East of England not to waste water. 

“Water in the South East”, a partnership of eight water companies in the South East of England, the Environment Agency, Consumer Council for Water, Waterwise and Water UK, was presented with a ‘Gold’ Green Apple Award from David Bellamy at the House of Commons on Friday 9 November 2007.

The partnership (Three Valleys Water, Southern Water, South East Water, Mid Kent Water, Portsmouth Water, Sutton & East Surrey Water, Folkestone & Dover Water, Anglian Water) teamed up with Paramount Pictures to promote positive environmental messages to water customers in the South East of England.
 
Paul Seeley, Chair of Water in the South East said: “We’re delighted to have collectively won this award.  By teaming up with Paramount Pictures and the Shrek the Third characters it gave us a unique opportunity to promote a respect and caring attitude towards water in a fun way.  Shrek, Donkey and Puss in Boots helped us get across the message of ‘reduce, reuse, recycle’ to children and families. It’s important that our future generations learn at an early age how precious water is and why they must do their best not to waste it”

The Shrek the Third waterwise campaign was launched at the same time as the movie and involved direct communications with customers, posters and bookmarks for schools and the chance to win a family holiday in a castle in Ireland which was promoted through partner web sites and www.waterinthesoutheast.com   The big, green loveable ogre had some simple, Shrektastic tips like using rainwater from a water butt for the garden, turning off the tap while you’re cleaning your teeth and taking a shorter shower – all can do wonders for the environment!

The Green Apple Awards, organised by The Green Organisation, are now in their 14th year and attracted more than 500 nominations this year. For further information about the Green Apple Environment Awards log on to www.thegreenorganisation.info